Understanding BATNA: Your Key to Successful Negotiations
1:55
YouTubeCoach Martin - Business and AI
Understanding BATNA: Your Key to Successful Negotiations
Learn the critical concept of BATNA (Best Alternative to a Negotiated Agreement) and how it can improve your negotiation skills. In this video, we break down what BATNA means, why it's important, and how to identify and leverage your best alternatives in any negotiation scenario. Mastering BATNA helps you negotiate with confidence and ensures ...
21 viewsAug 8, 2024
Best alternative to a negotiated agreement Definition
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