Japanese Roof Tiles: Traditional Craftsmanship Meets Smart Engineering | The Build Report posted on the topic | LinkedIn
Japanese Roof Tiles: Traditional Craftsmanship Meets Smart Engineering | The Build Report posted on the topic | LinkedIn
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In 2016, Japanese roof tile brand Tsuruya released a powerful ad that shocked viewers by replacing product shots with people acting as roof tiles, enduring disasters without breaking. Created by ADK Creative One, the surreal 90-second film symbolized silent strength and resilience - highlighting how the tiles, like people, "stick together" through chaos. The ad’s depth and creativity earned it a Silver Lion at Cannes 2017. #e4m #TsuruyaTiles #SilentStrength #CannesLions #AdOfTheDay #CreativeAdve
1:31
In 2016, Japanese roof tile brand Tsuruya released a powerful ad that shocked viewers by replacing product shots with people acting as roof tiles, enduring disasters without breaking. Created by ADK Creative One, the surreal 90-second film symbolized silent strength and resilience - highlighting how the tiles, like people, "stick together" through chaos. The ad’s depth and creativity earned it a Silver Lion at Cannes 2017. #e4m #TsuruyaTiles #SilentStrength #CannesLions #AdOfTheDay #CreativeAdve
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