The eToys.com website was eventually reopened by eToys Direct Inc., a descendant of Internet startup and KB Toys partner Brainplay.com, and a subsidiary of Parent Company.

3 days ago · The story of Etoys.com and how it ended up epitomizing the ridiculous excess of the dot-com-era in the late 1990s.

Jul 11, 2025 · Into this environment of unprecedented optimism emerged eToys.com, an online toy retailer founded in 1997 by former Disney executive Toby Lenk. Touted as the “Amazon of …

5 days ago · Etoys is an educational tool for teaching children powerful ideas in compelling ways. Etoys is a media-rich authoring environment and visual programming system.

eToys Inc. is a leading on-line retailer of children's products. Its emphasis is toys, but it aims to sell parents a vast array of things that their children might want or need.

May 18, 2001 · INSIDERS ASSUME THAT KB TAKES A MORE REASONABLE APPROACH THAN eToys Inc. AND HOPE THAT THE COMPANY IS WILLING TO NEGOTIATE THE …

Welcome to EtoysIllinois.org! The goal of EtoysIllinois is to help people learn to use Etoys and to ignite an enthusiasm for expressing ideas using the language of the computer.

Etoys is a child-friendly computer environment and object-oriented prototype-based programming language for use in education. Etoys is a media-rich authoring environment with a scripted …

The company vastly overestimated its potential share of the market, losing out to more established competitors like Walmart and, you guessed it, Toys “R” Us. Meanwhile, its …

On January 25, 2000 Etoys finally backed down on paper, ceding full rights to etoy.com on etoy's terms, without precondition and with payment of court costs and other expenses.