The University of North Georgia is a dynamic, regional multi-campus institution created through the consolidation of Gainesville State College and North Georgia College & State University in January ...

We talk to Matthias C. Hühne about his new book Airline Visual Identity: 1945-1975 and why airline branding used to be so much better than it is today. When Continental announced its sudden merger ...

The fast-food giant's golden arches are the cornerstone of a new look, now used simply, dynamically and playfully throughout the brand’s communications. Here's how the design rules were revamped—and ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The market for artificial intelligence services is expected to reach $609 billion by 2028 ...

"Embraces are a common scene in film, but we sometimes forget about them in our daily lives," says Studio Najbrt's Zuzana Lednická, who "wishes for more mutual respect" in a polarized world. By Georg ...

Our visual identity plays a critical role in conveying the breadth of our university to both academic and nonacademic audiences. Our unique visual identity was developed in collaboration with renowned ...

Making projects look their best. Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and ...