Generative artificial intelligence has the potential to accelerate the information technology strategy creation process and to improve IT strategy quality. However, there are limits in terms of what ...

An executive recently asked me, what’s the biggest mistake leaders make when rolling out a customer experience strategy? My answer was simple. Most leaders think about the customer first.

When trying to get a handle on creating a HR strategy, it can be hard to know where to start. That’s where an HR SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats, ...

In a competitive and unpredictable world, discover how to become a master strategist who creates and captures value. Get feedback from your peers on a strategic challenge that your organisation is ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Content strategy and creation are key for SEO pros. Many are turning to AI solutions to automate the content process. Should you follow them? We don’t have to tell you that the world of SEO is always ...