Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Precise targeting is the foundation of successful direct mail campaigns. With relevant and timely messaging, brands can spark meaningful conversations and create opportunities to convert new customers ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...