A billion-dollar question hangs over the new AI search marketing industry

Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

How Generative Models Are Rewriting The Reputation Of Leaders And Companies

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.
Search Engine Land

How to implement generative engine optimization (GEO) strategies

Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world. Generative AI is transforming how consumers discover and engage with ...
Forbes

The Future Of Visibility: Why 'Search Everywhere Optimization' Is The New SEO For Businesses

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...
Search Engine Land

Optimizing for AI: How search engines power ChatGPT, Gemini and more

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...