The MarketWatch News Department was not involved in the creation of this content. Cross-platform streaming campaigns prove more effective for local market reach, according to new research with ...
Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...
The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can ...
The Trade Desk (TTD) is benefiting from higher Connected TV (“CTV”) adoption amid the convergence of internet and television programming. This particular growth driver is fast becoming the focus of ...
With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. We may be facing the largest scatter market we’ve ever experienced, which ...
Pixalate’s new "CTV Device Market Share" report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, with 38% share of voice (SOV). To compile ...
When someone asked Willie Sutton why he robbed banks, he was famously quoted as saying, “Because that’s where the money is.” If he were alive today, Willie Sutton would probably work in the ...
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