Starbucks is bringing back its tiered loyalty program.

The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered system

Starbucks Unveils Reimagined Loyalty Program The updated Starbucks Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members.

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more

Starbucks will relaunch its Starbucks Rewards loyalty program on March 10, creating a three-tiered structure for the program’s 35.5 million members.

The revamped loyalty program, Parker’s Rewards, uses a points-based system that allows rewards members to enter their phone number at checkout to collect points on purchases. Customers earn 10 points per dollar spent on in-store purchases and twice as many points on mobile orders.

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial approach, explore The Direct Message methodology.