Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...

Netflix is introducing a new ad format that uses generative AI to create an improved and more relevant experience. This new AI-powered modular ad framework merges ads with the worlds of Netflix shows ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

At IAB NewFronts 2025, Samsung Ads, the advanced advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of CTV. Kicking off ...

As advertisers are expected to spend nearly $33 billion on connected TV advertising by the end of 2025 (eMarketer), a key question remains: how to connect interactive ad experiences to measurable ...