How well do you know your customer? It's imperative to learn about your audience and cater to them—especially since customers today are looking for more personalized experiences than ever from the ...

While AI tools and technologies can make life easier, they also raise important questions about data privacy. These systems often collect large amounts of data, sometimes without people even realizing ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

Data mining tools collect and analyze data much faster than humans. Learn what data mining is, how it works, and how to use it effectively. Data mining is an important big data management strategy ...

Google's updated privacy policy allows the company to scrape public data to improve its AI models. Google can now collect and use public data to improve its AI systems. Users should be thoughtful ...

In recent years, growing numbers of news organizations in the U.S. have begun to systematically track the demographics or other characteristics of the sources they cover and experts they quote.

Collecting data on embedded emissions in imports offers a broader and more accurate picture of a country’s carbon footprint, enables informed climate policies, and—with some carrots and sticks—can ...

Agricultural soil testing is critical to determining soil’s nutrient concentration and variability across your fields. It is ideal to test your fields’ soil at least every two to three years to inform ...