Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Winterthur, ZH – December 03, 2025 – PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has implemented advanced ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. Google's playbook provides privacy and measurement solutions for digital ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...

Web analytics is a complete report card of your website to identify gaps & enhance it in all aspects. Leverage these best ...

netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities to incorporate advanced artificial intelligence technology into search engine optimization and Google Ads campaign ...