Strategic communication allows a business to convey a message internally and externally and to be receptive to outside feedback. In a cake bakery there are multiple channels for communicating. You ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Marketing automation is like having a super-efficient assistant. These tools can handle repetitive tasks, like sending out ...

Communication strategies encourage consumers to make a response, either by requesting further information or purchasing a product. You can improve the effectiveness of your strategies by building a ...

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are readily apparent with a successful baseball team.

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

The development of a comprehensive communication strategy and plan is most effective when it adheres to proven principles and is designed to proactively address key stakeholders and their concerns.

CAJON JUNCTION CA AUGUST 17, 2016 -- Sunrises behind the remains of a truck gutted by the Blue Cut fire in the northbound lanes of Interstate 15 Wednesday morning, August 17, 2016. (Photo by Irfan ...

The key to any event’s success is how well it’s promoted and talked about among potential attendees. That’s why businesses and organizations that plan high-profile events often enlist the help of a ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...