A great web design is so much more than just delivering content and making it look good. When visitors come to your site, they produce a set of feelings about your website and your organization. The ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Not many business owners waste time on thinking about the psychology of their website design. Typically, they’ll ask that a website is designed to match the color palette of their logo and marketing ...

First impressions are everything. For most of your audience, their first impression of your business will start with your website. The design of your site—including your site layout, navigation, ...

Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...