Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...
App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The ...
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