App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stalling The Install Google is changing its search-to-app install campaign measurement starting this month so that iOS ...