This post was written by Rob Siltanen, chairman and chief creative officer at Siltanen & Partners. Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to ...
And just like that, a catchy slogan turns into an earworm. August 8, 1997: At Macworld Expo, Apple co-founder Steve Jobs introduces the world to the company’s new slogan, “Think different.” The catchy ...
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