On Thursday, Heineken introduced Heineken 0.0 Ultimate, a new non-alcoholic beer with zero alcohol, zero calories, and zero sugar. The launch marks the first zero-calorie, non-alcoholic brew available ...

Heineken® is doubling down on its leadership in the non-alcoholic beer category with the launch of Heineken 0.0 Ultimate: a ...

Michelob ULTRA Zero, the non-alcoholic brand extension of Anheuser-Busch’s Michelob ULTRA, has become the best-selling non-alcoholic beer in America in just one year since its introduction. Michelob ...

I brought you an early peek at both of these beers, and now this full update from Heineken: Pioneer in zero-alcohol beer closes the “flavor gap” with new additions that offer great taste for a new era ...

The non‑alcoholic craft beer trend continues to gain momentum, and today brings another major entry,... The post Revolution ...

This article was reviewed by Craig Primack, MD, FACP, FAAP, FOMA. Non-alcoholic beer (or NA beer) has come a long way. It now looks, smells, and tastes pretty close to the real thing. And if you’re ...

The launch of Heineken 0.0 Ultimate follows a pilot of the product in Massachusetts and New Jersey in the US last year.

NA beer sales are booming—up 29% last year, on top of a 17% rise the year before, according to Beverage Industry, a trade publication. It’s pretty clear that they are a solid choice for a lot of folks ...

It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic beer ...

Country star Brantley Gilbert, who has been sober since 2011, launches a new non-alcoholic beer RAB ZERO, telling Fox News ...

Driven by younger, health-conscious consumers and "sober curious" trends, interest in zero and lower calorie drink offerings is accelerating. With its zero-calorie and zero-sugar proposition, Heineken ...

Pioneer in zero-alcohol beer closes the "flavor gap" with new additions that offer great taste for a new era of social moderation As consumers increasingly prioritize a more balanced lifestyle, demand ...