AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

I can't live without YouTube Premium. It gives me a ton of value beyond skipping ads. Here's what I love about it.

Has this ever happened to you? You're totally invested in a video—maybe the punchline to a great joke is about to hit, or you're finally about to learn the answer to some big mystery—and right as it's ...

If you enjoy watching YouTube but find the ads disruptive, you are not alone. Many users look for ways to get an ...

“Creator marketing is at an inflection point,” declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube on Thursday at ...

YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak” moments in a ...

YouTube's unskippable ads on TVs are driving viewers crazy — and we have the numbers to show just how bad it is.

When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube. It took only three months, but YouTube is already increasing the number of ads ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

Stanley is a Smart TV author at Android Police with over 10 years experience in testing and writing about different tech gadgets. He has been reviewing TVs since the days of CRT, rear-projection and ...

The Google-owned streaming giant increased its ad revenue from $36.1 billion in 2024. According to financial research firm MoffettNathanson, in 2024, YouTube’s total ad revenue fell short of the $41.8 ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...