American Airlines has revealed what’s changing—and what’s staying the same—in its AAdvantage loyalty program in 2026. The ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Traditional travel loyalty program perks, such as points and elite status, are becoming less influential in maximizing a guest’s experience. Travelers increasingly prefer personalized experiences and ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Boost your miles and points balances with these promotions while taking advantage of all the new loyalty program and credit ...

To learn more about our editorial approach, explore The Direct Message methodology. You’ve probably told yourself you’re only signing up for the points. The coffee shop rewards card, the airline miles ...