Kraft Foods’ Wheat Thins has launched new TV ads and a digital campaign around a “Do what you do” theme. The theme emerged from the brand’s observation that members of its social community like to ...

Finding the perfect holiday present can involve everything from guesstimating a person’s sweater size to predicting whether a decorative box will align with someone’s personal aesthetic. There's a lot ...

The launch campaign for Wheat Thins Popped -- Mondelez International's newest healthier-for-you snack and its first popped chip -- includes a humorous TV spot and a brand endorsement deal with TV ...

The Gazette offers audio versions of articles using Instaread. Some words may be mispronounced. CHICAGO - When the Escape Pod, a small Chicago ad agency, was charged with creating a new campaign for ...

There’s a new member of the Nabisco Wheat Thins family: Toasted Pita, little baked-cracker triangles in at least two flavors (original and garlic herb). Mr. Tidbit had to say “at least” because the ...