Krista Dalton, Elizabeth Drori, Megan Stroud, Joon Silverstein, and Eric Hirschhorn were recognized by Inc. as Best in ...

As we head into 2026, the role of the chief marketing officer is being redefined, not by choice but by circumstances. A 2025 ...

Over three years ago, I took on the role of chief marketing officer (CMO) at onsemi to guide the company through its transformation and to rebuild the marketing team from the ground up. I quickly ...

Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

As the U.S. nears the one-year milestone living under the coronavirus pandemic, marketers are taking stock of an industry that has changed rapidly and in ways that could be permanent. While leaders ...

Generative artificial intelligence (AI) is becoming the new operational muscle of modern marketing, but some CMOs don't ...

(CMO) exits, arrivals, and shake-ups that kept the advertising world on its toes. While the CMO door keeps revolving, 2026 ...

Inflation, the Great Resignation and political instability mark some of the challenges companies face in this uncertain market. Unfortunately, CMOs are caught in the middle trying to adapt to ...

Selling to executives is always a challenge. They are time-strapped, highly discerning, and bombarded with sales pitches. But selling to chief marketing officers (CMOs) presents a unique challenge: ...

While concerns remain regarding the role of generative artificial intelligence in marketing, 83% of CMOs expressed optimism about the technology, a five point increase from the year prior, according ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more At the 2021 IEEE International Electron ...