The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Search isn’t just links and blue titles anymore. AI answer engines are shaping what people see first, trust first, and buy ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

Answer Engine Optimization, known as AEO, is emerging as a core strategy for visibility in a search environment where ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Artificial Intelligence - Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which ...

Physicians Digital Services, LLC (PDS), a healthcare-focused digital marketing agency, today announced the launch of its new Generative Engine Optimization (GEO) service, designed to help medical ...

For marketers exploring AI search, this year’s Black Friday weekend delivered both a moment of clarity and a series of questions. The websites of 20 large retailers from Best Buy to Etsy averaged ...