We’re all guilty of putting off that big decision because our brains can’t stop focusing on potential negative outcomes.

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

This post is written by Bhavleen Singh, research affiliate at the Department of Economics, Monk Prayogshala. At 18, society often labels us as adults, yet this milestone merely scratches the surface ...

CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.

Artificial intelligence (AI) is having an "It Girl" moment—everyone wants it or claims to have something to do with it. And frankly, the transformative potential of AI can be witnessed across many ...

The Chinese spy balloon was a media sensation, with the public and media following its every move from when it was first sighted over Montana until it was shot down off the coast of South Carolina.

Rather than telling my clients what financial decisions they need to make, I help them identify why they’re not already making them. That’s a big difference. It’s the same with weight loss. It’s not ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.