For all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at ...
It’s impossible to be in our industry and miss the recent avalanche of news coming from WPP. A new CEO, a dire profit warning, a top-to-bottom strategic review by McKinsey -- and, perhaps most ...
LONDON, Feb 28 (Reuters Breakingviews) - Advertiser WPP (WPP.L), opens new tab is short on good news for investors. In a best-case scenario, CEO Mark Read reckons the $9 billion UK firm can keep ...
I have been getting back into marketing and communications as these companies have been getting more and more undervalued. My picks so far have mostly been Publicis Groupe (PUBGY) and Omnicom (OMC).