An interview last week with Apple SVPs John Ternus and Greg Joswiak includes the incoming CEO’s thoughts on the Vision Pro.

Apple's CEO Tim Cook previously had an interview where he addressed many important points about the Vision Pro, and the company's leader still justifies its premium price tag which costs $3,499. Now, a new report claimed that Apple is considering ...

Apple CEO Tim Cook uses the Apple Vision Pro every day, according to an interview he did with The Sun to highlight the headset's launch in the UK. Cook said that he uses the Vision Pro "in all aspects of [his] daily life." For specifics, Cook said he used ...

Apple’s Vision Pro launched last year as a cutting-edge technological feat, yet it’s been plagued by issues like its high price and being too heavy for some. But the Vision Pro has one very big advantage in its favor that could make all the difference ...

Tim Cook placed big bets on the Vision Pro and Apple Intelligence in 2024. iPhone sales are flattening, prompting Apple to search for new revenue drivers. However, early signs suggest Apple's bets on the two futuristic technologies are struggling.

WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more. The wide-ranging interview covers Apple's pivot toward AI technology, including what Apple Intelligence ...

From AirPods to the Apple Car.

Apple's CEO said he's developed quite a reliance on the Vision Pro AR/VR headset. Photo: Leander Kahney/Cult of Mac Apple CEO Tim Cook says he uses his Vision Pro headset every day and explains why he thinks the device is “very revolutionary,” in an ...

While I haven't bought the Apple Vision Pro, I'm still a fan of what Apple is doing here because I think the spatial computer debuted key technologies that will lead to the actual head-worn wearable I want: A pair of AR Apple Glasses that might eventually ...