Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. When Sascha Mayer had her first baby, she realized a common ...

Once a niche process used mostly in product design, design thinking has become a flexible, people-first framework for solving problems across business, education, entertainment, and more. This story, ...

You may have heard your marketing team throw around “design thinking” and then gone about your day. But design thinking was never intended solely for creatives. The need for high-quality, innovative ...

Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

AMSTERDAM -- On a typical Tuesday morning in the 8e Montessori School in the north of Amsterdam, two boys let out a cheer. They've just flicked a switch on their prototype river clean-up device, ...

Design thinking is a divisive field with many moving parts and business or stakeholder considerations. Contrary to popular belief, it doesn’t just entail elements such as UX design and workshopping, ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...