What excites me about SEO is that it’s always changing. You can’t stand still – staying ahead is crucial. Small advantages matter in the competitive battle for audience attention. One activation that ...

Sometimes customers can be a marketer's greatest asset in promoting a brand. User-generated content in the form of product and site reviews are a treasure trove of marketing information that can be ...

Rockstar Games’ ambitions for Grand Theft Auto 6 may go beyond what Grand Theft Auto Online is capable of. According to a new ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

StoryPop UGC Agency has announced the ongoing expansion of its user-generated content (UGC) services designed to meet the growing demand for authentic, audience-driven media in digital marketing. The ...

NetEase Games has revealed that its multiplayer mobile party game Eggy Party now has over 100 million user-generated maps. In a session at the GDC 2024 conference titled “Keep It Simple, Make It Fun: ...