This post was updated Feb. 13 at 10:04 p.m. User data is everywhere – exercise analytics on Strava, food reviews on Beli, curated playlists on Spotify and movie ratings on Letterboxd. A growing number ...

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable ...

First network assurance vendor to capture network data up to 400 Gbps on a single server, leveraging NVIDIA BlueField-3 to deliver real-time analytics at a fraction of the cost "We are excited to ...

Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Google Analytics helps ...

Pressure from rival SaaS vendors is forcing ServiceNow to strengthen its capabilities in enterprise transformation.

DUBAI & PLEASANTON, Calif.--(BUSINESS WIRE)--ManageEngine, the real-time IT management company, today announced the addition of user behavior analytics (UBA) to ADAudit Plus, its integrated Active ...

Amplitude, The Behavioral Analytics Company(™), announced a free version of Amplitude Mobile Analytics, the ultimate platform for mobile product managers who seek to grow and retain their user bases.

SUNNYVALE, Calif.--(BUSINESS WIRE)--A new Harvard Business Review Analytic Services report in partnership with ThoughtSpot, the Modern Analytics Cloud company, explores the self-service analytics ...

Visual analytics and user interaction collectively represent an interdisciplinary field that integrates advanced data visualisation techniques with interactive computational tools. This integration ...