In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly impractical yet hyper-focused Atom sports car is a refreshing change.

Safet Šatara is a journalist and creative marketing junior with an avid passion for automobiles and everything that moves. With thousands of car reviews under his belt, he made a small but noticeable ...

The Ariel Motor Company has always put performance first, and its latest iteration of the iconic Atom turns the volume way up. Officially known as the Ariel Atom 4RR, the newest member of the Atom ...

The automotive world is full of weird and wonderful creations. One of the most notoriously bizarre cars produced in recent years is the Ariel Atom, a car with an insect-like exoskeleton and a fun ...

Anyone who enjoyed watching Top Gear before Jeremy Clarkson punched a producer will remember his epic review of the Ariel Atom. At the time, it started "at under £20,000" and delivered 300 bhp, thanks ...

“Engineered to eclipse supercar performance on track.” These are the words British carmaker Ariel uses to describe the latest wheeled insanity it came up with, the Atom 4RR. Not only that, but we’re ...