Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Opinions expressed by Entrepreneur contributors are their own. Startups are synonymous with innovation. In this fiercely competitive market, they must constantly come up with innovative ideas. However ...