Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...

B2B marketers are well aware that their buyers have shifted their behavior online. The pandemic only accelerated a trend that was already in motion. There is a second important trend that fewer B2B ...

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching ...