For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it ...

Twitter appears to have pulled the plug on its Analytics service, preventing users from getting detailed information on the reach of their tweets. Twitter Analytics used to provide detailed breakdowns ...

Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...