Strictly defined, a customer is someone who buys goods or services from a store or business. The word "client" can also mean "customer," according to most dictionaries, but it has a separate ...

Learn: Study Your Client The first step in establishing any long-lasting relationship is to learn about your potential new partner. You cannot build good business ties unless you really find out how ...

As human beings, people tend to feel good about buying into a potential opportunity when the experience is much warmer and less transactional. In this way, when businesses work with potential and ...

Once a company is up and running successfully, and is ready to scale, one strategy to keep the business relevant in the current marketplace or boost sales is to find ways to expand and diversify the ...

One of the hardest parts about running a business is telling a client “no.” When your business depends on every client who reaches out, turning down a request can sometimes lead to uncomfortable ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

J.B. Maverick is an active trader, commodity futures broker, and stock market analyst 17+ years of experience, in addition to 10+ years of experience as a finance writer and book editor. Risk and ...