Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out ...

Google is currently in the midst of a major antitrust trial (make that two antitrust trials, actually), which may result in the company being forced to sell off its popular web browser, Google Chrome.

While the long-term implications of Google halting its plan to deprecate third-party cookies are unclear, publishers should still prepare for all outcomes. Addressability remains an issue that the ...

Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance ...

(RTTNews) - Alphabet Inc.'s (GOOG) Google Thursday announced its plan to turn off third party cookies for nearly 30 million Chrome users and to replace it with ...

When the company writing the privacy rules also sells the ads, independence becomes the real currency at stake.