The concept of sales "theory" or marketing "theory" is problematic. This is because these are really subsets of a broader microeconomic approach to the manipulation or creation of demand. The concept ...

Influential leaders such as Mahatma Gandhi and Martin Luther King, Jr. came to world attention because of their almost uncanny ability to inspire and motivate people. As the manager of a small ...

In the dynamic field of public administration, the challenge of translating theoretical knowledge into practical application has long been a topic of concern. Public administration, by its nature, ...