In an overly saturated media market, it’s hard for any show to break through. And it becomes even harder when a network or streamer can’t truthfully answer this simple question regarding new TV series ...

Justin Manfredi is exiting Apple TV+ to join Lionsgate as executive VP of worldwide television marketing. Manfredi succeeds Suzy Feldman, a 10-year veteran of Lionsgate, who is retiring. Manfredi, in ...

Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like "Stranger Things." ...

NEW YORK, N.Y., January 6, 2025 – Russ Nelligan, since 2006 the creative services director at WCVB-TV, Hearst Television’s flagship station and Boston’s ABC affiliate, has been promoted to vice ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Ayaz will lead the division, while Ryan adds direct to consumer to her TV portfolio. By Rick Porter Television Business Editor Disney Entertainment is restructuring its marketing division, with ...

Premium streaming platforms have slowed down their national TV marketing spending for the first five months of 2024 -- down 18% to $216.1 million in paid advertising ...

If the economic uncertainty of the past few weeks leads the U.S. into a full-fledged recession, studio and streamer marketing chiefs are confident Hollywood will hang tough against the headwinds. That ...

More B2B brands are choosing to add television to their marketing mix, but what appeal does the traditionally B2C channel hold? Maxine-Laurie Marshall investigates Television used to be a space where ...

Hearst Television has established a fellowship honoring a company executive who led the company’s promotion and marketing efforts for more than a dozen years as Vice President and Senior Vice ...