Add Yahoo as a preferred source to see more of our stories on Google. “Year one, people laughed at us,” Raina Penchansky, the partner, co-founder and CEO of DBA told me last night. We were surrounded ...

The creator economy is not a trend. It is the reorganization of media, culture and commerce around human trust at digital scale. The companies that build the infrastructure for th ...

This partnership combines one of the largest programming education creators on YouTube with a new management firm designed to support the next generation of tech and coding creators In addition to the ...

Add Yahoo as a preferred source to see more of our stories on Google. When the National Basketball Association was sketching out plans to host fan gatherings as part of its All-Star Weekend in Los ...

The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and ...

L.A.-based start-up Fixated has acquired creator media company Studio71, combining their respective talent representation, ...

UnderCurrent Talent has acquired independent management firm Next Step Talent, continuing the company’s rapid expansion in the creator economy, TheWrap has exclusively learned. The deal brings Next ...

Southeast Asian gaming and esports media company Ampverse is launching a talent management arm that will include a creator fund to nurture up-and-coming creators. Ampverse Talent Management aims to ...

LOS ANGELES, Jan. 26, 2026 /PRNewswire/ -- Loti AI, the leader in likeness and IP protection technology, today announced a partnership with Underscore Talent to use Loti AI's advanced technology and ...

Behind the scenes, a slew of talent agents and managers are helping TikTok creators capitalize on their newfound fame by striking brand deals and finding new ways to break into other areas of media ...

When Digital Brand Architects first launched as an influencer management shop in 2010, no one took it seriously. “Year one, people laughed at us,” Raina Penchansky, the partner, co-founder and CEO of ...

When the National Basketball Association was sketching out plans to host fan gatherings as part of its All-Star Weekend in Los Angeles, the league’s marketing leaders realized they were crafting the ...