To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.

If you buy something through links on our site, Mashable may earn an affiliate commission. After a decade of surprise-filled ...

The My Mini Mom & Baby Surprise toy by Zuru is currently available for pre-order in the U.K.

If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

LOL Surprise collectors have a new line to try and track down, as MGA has announced that LOL Surprise J.K. dolls are here. These four collectible dolls have real, styled, brushable hair, real fabric ...

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L.O.L. Surprise! Fairies Tots o L.O.L. Surprise! introduces a fairy theme for the first time ever, along with an all-new play pattern to customize and make your own fairy wings for your dolls.

L.O.L. Surprise! dolls, one of the top-selling toys this holiday season, is facing controversy because some parents have been shocked by male character L.O.L. Surprise! dolls being anatomically ...

Toy whiz Isaac Larian tapped into the unboxing phenomenon that’s sweeping YouTube with the hottest new craze in the collectible doll world with L.O.L. Little Outrageous Little Surprise Dolls ...

The runaway success of MGA Entertainment's LOL Surprise dolls has led CEO Isaac Larian to gloat publicly over his competitors' anemic sales. Post photo composite The hottest toy of the last two-plus ...