If you think memes are simply online images of cute cats and celebrities with funny captions, then you might be surprised to learn that they can have a more sinister function. Our research shows that ...

A single image with a few words can reach millions of people before a news article is even published. What began as a form of internet humour has evolved into a powerful tool for communication, ...

Why do images of Donald Trump as a galactic emperor or Luigi Mangione as a Catholic saint resonate so deeply with some people? Memes don’t just entertain — they shape how we identify with power, ...