Vertically integrated denim manufacturer Soorty has developed a new stonewashing method that produces vintage-inspired wash effects without the use of pumice stones, which have long been considered a ...

It could be a tale as old as Levi’s: People debating how frequently to wash their jeans and the right way to get denim clean and spiffy. It’s time to settle the argument. How often you should wash ...

Turn jeans inside out, wash on a gentle cycle, and skip fabric softener to reduce fading and wear. Air-dry whenever possible, or use low heat and remove while slightly damp to prevent shrinkage. Wash ...