Spanish Segregation Yet even for fully bilingual actors, landing a commercial for the general English-speaking market is an uphill battle. Ad agencies, and even the actors' own agents, will often try ...
The Hispanic market keeps getting stronger, according to Interep. “Buying power within the U.S. Hispanic population has increased over the past 13 years by 215%, currently totaling $653 billion,” the ...
When Verizon wanted to speak to viewers of the recent Oscars broadcast in Spanish, ABC had to change its rules to make it happen. Now the Disney-owned network is willing to do it again. The ...
Add Yahoo as a preferred source to see more of our stories on Google. A Spanish commercial for J&B Whiskey is bringing people to tears with its message of love and acceptance. The holiday ad, which ...
CINCINNATI--(BUSINESS WIRE)--According to a study 1 by the Pew Hispanic Center, differences in language show a correlation to difference on points of views among U.S. Hispanics; moreover, language is ...
Casting TV commercials for speaking and nonspeaking roles for a regional Law Firm. I still remember the day everything changed. The trucking accident… it just stopped my life cold. For two months, I ...
I watch most TV shows and movies on my iPad these days, and something strange happened recently. My iPad – or rather apps such as Hulu and Bravo linked via Apple TV on my iPad – started showing me ...