Add Yahoo as a preferred source to see more of our stories on Google. Sonic is getting a new menu item–one that was first seen on TV. The "playful" yet "bold" concoction is made with Sonic cold brew, ...

Sonic the Hedgehog is taking a well-deserved victory lap following the brand’s massively successful 2024, and is bringing Red Bull along for the ride. Sega, the Japanese video game giant behind the ...

Using audio to cement a marketing message is as old, at least, as the jingle itself. But in an era when every touchpoint is a marketing opportunity and sound is everywhere, the idea of having a ...

Add Yahoo as a preferred source to see more of our stories on Google. It's time to sip something new. Food & Wine / SONIC On Monday, Sonic announced its brand-new Flavorista Favorites lineup of ...

KPB Brands has expanded its Sonic footprint to 164 locations in eight states with the addition of 78 drive-in locations in Ohio, Kentucky, Tennessee, North Carolina and Virginia. It's the second Sonic ...

As brands strive to find ways to stand out to increasingly fatigued consumers, they are realising the power of stepping beyond visual creative to include sonic branding. Some brands are already doing ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Michele Arnese, Founder & CEO at amp and world-leading expert in the field of sonic branding. Discover more at www.ampsoundbranding.com. Sound will always be a crucial component for brands as they ...

Sonic is getting a new menu item–one that was first seen on TV. The beloved fast food chain recently took part in Jimmy Fallon's new reality competition series, On Brand, which sees the comedian and ...