The Callaway Chrome Soft golf ball franchise grew out of a stated mission to think about the performance requirements and ultimately the design of a golf ball in a different way than other companies ...

In January of 2019, Callaway debuted a new alignment and aiming system called Triple Track on the ERC Soft golf balls, then Phil Mickelson won his fifth AT&T Pebble Beach Pro-Am a month later using a ...

Callaway engineers set out to produce a family of golf balls that any golfer could fit into and benefit from—from Jon Rahm, Xander Schauffele, and Phil Mickelson, all the way to the weekend warrior.

Realizing not everyone has the time to consume endless content on gear launch day, we’re trying something different and offering a fresh version of our detailed tech write-ups that hits the high ...

With Callaway’s golf ball market share on the rise, the team behind last year’s Chrome Soft and Chrome Soft X balls felt they shouldn’t kick back and rest their laurels on what’s already a good thing.

WHAT YOU NEED TO KNOW: Callaway adds a third entry to its Chrome Soft lineup of multilayer, urethane-cover balls with the Chrome Soft X LS. As the name implies, it’s a lower-spinning model aimed at ...

The reputation of Callaway’s premium balls shifted with the introduction of the Chrome Tour family a couple of years ago, but thanks to new technology promising more speed and consistency, the 2026 ...

WHAT YOU NEED TO KNOW: Callaway launches its next generation of Chrome series golf balls (Chrome Tour, Chrome Tour X and Chrome Soft) with a distinctive upgrade in a stronger, stiffer mantle layer ...

To start the year, Callaway announced it’s revamping its flagship line of golf balls on the PGA TOUR with the 2026 iteration for the Chrome lineup. Already in the bags of players across the TOUR, ...