The majority of American households connected to broadband Internet watch streaming content that is supported by advertising, and many have purchased a product through a shoppable ad format in recent ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany ...

To QR or not to QR? This question frequently dominates conversations about shoppable CTV ads. Would viewers rather use their phone to scan a code on their screen? Or use their remote to input a phone ...

Equativ, the independent media platform, has announced the global launch of Equativ Shoppable Ads to all retailers, advertisers and media agencies as a unique ad format designed to bridge the gap ...

Walmart is teaming with Pinterest to test a shoppable recipe experience that will allow consumers to turn inspirational food posts into shopping lists. Initial images of the Walmart-Pinterest platform ...