It is one of the enduring debates in psychology, stemming all the way back to our philosophical origins: What is the relationship between our biology, or nature, and that of the environment, or ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back to psychology, not features.

Taking pro- and prebiotics could make people more sensitive to fairness, even at the cost of earning less money, according to a study. The role of the human gut microbiome in shaping human behavior is ...

Researchers identify two distinct psychologicl pathways in this context: behavioral contagion and empathy, highlighting the importance of anthromorphism and moral identity. While many studies have ...

Architecture is the design of spaces for human occupation. Despite architects’ skill in designing spaces to influence human behavior there often is a shortfall in anticipating and reacting to ...