It’s a little thing, but sometimes the little things in life bring us the most joy. The NBA is bringing back the old-school script logo for the 2022 NBA Finals. THE ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its ...

Alabama fans are split. Not on the future, which new head coach Kalen DeBoer is attempting to brighten in the wake of Nick Saban’s shocking retirement, but on logos. What is the definitive Alabama ...

The NBA is turning back the clock for the upcoming playoffs. The league announced the return of its iconic script logo for the 2022 NBA Finals. The logo is a signature look for the league. It first ...

Stephen F. Austin State University Athletics will soon be getting an additional logo. Athletic Director Michael McBroom announced the additional logo, which will be in a script font, during a recent ...

There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...