SAP's CX pursuits are flying under the radar - but does that mean SAP lacks a CX strategy or commitment? Check out my review of SAP's latest CX moves, including a catchup with Ritu Bhargava, President ...
Much has happened since I last wrote about SAP CX - and delved into SAP's CX for industries pivot (Is SAP serious about CX?). With SAP Customer Experience Live happening Wednesday, October 25 (free ...
A key difference between reactive and proactive CX lies in your system architecture. Deeply connected platforms create a unified view of your customer across every touchpoint—from initial inquiry ...