New year, new price tags ✓ Rolex raised its prices by almost 6% on some watches ✓ Are you upset, or do you see it as a fact ...

By Robertino Altieri, CEO & Founder of WatchGuys Rolex has officially implemented another US retail price increase as of ...

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

In what has become an annual tradition for The Crown, Rolex will be rolling out a price increase across the bulk of its catalog beginning next month. And while Rolex is hardly unique in doing so — ...

Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...

If you’ve spent the past few years on “the list” for a Daytona or Submariner, you’d understand just how hard it is to purchase a stainless steel Rolex at an affordable price. Over the past decade or ...

There’s no way around it—luxury watches are expensive. Rolex, Audemars Piguet, Omega, Cartier, and Richard Mille all command jaw-dropping prices that many of us can scarcely afford and for those with ...

A long-time insider favourite: a steel and platinum marvel with a deep sunburst blue dial that shifts with the light. The Yacht-Master spent years trading way, waaay above RRP; today, it’s one of the ...

This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here. Anyone who’s ever bought or contemplated buying a secondhand Rolex ...