Sentiment analysis produces estimates of the attitude or tone present in a natural language excerpt. Often these estimates will fall along a single dimension, a continuum from purely negative to ...

Review sentiment reflects the prevailing opinion but is it a ranking factor? In this chapter, we look at the claims and evidence. Review sentiment reflects the prevailing opinion shared by customers ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Sentiment analysis enables brands to more fully understand what their customers are saying, as well as the emotional state and meaning behind their words. When used by customer service agents, ...

As hospitals and health systems continue to improve patient experience, it becomes more difficult to differentiate organizations based on HCAHPS scores alone. An emerging trend, sentiment analysis, ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...

Social networks have become one of the most significant sources of diverse information that is hard to quantify numerically. Millions of people discuss stock prices daily, despite not being directly ...